Dynamics 365 Release Wave 2 2025: What’s New in Customer Insights – Journeys

The much-anticipated Dynamics 365 Release Wave 2 2025 is here, and with it comes a host of exciting new features and enhancements for Customer Insights – Journeys. This release is focused on empowering marketers to deliver personalized experiences, streamline campaign creation, and ultimately, drive better business outcomes.

The key innovation areas in this release wave can be categorized into three main branches:

• Agents and copilots
• Moments that matter
• Turbocharge your pipeline

Let’s dive into each of these areas and explore the new features and their expected general availability (GA) dates. For the full release note see official Microsoft documentation here

Agents and copilots

This area is all about leveraging the power of AI to make marketers’ lives easier. With Copilot and agent capabilities, the goal is to streamline the creation and delivery of personalized experiences, allowing you to launch tailored campaigns quickly and without deep technical expertise.

Create journeys by using Copilot to describe them

This feature allows you to use natural language to describe your desired customer journey, and Copilot will build it for you. This will significantly speed up the process of creating complex, multi-step journeys with the aid of natural language.

GA: December 2025

Moments that matter

The focus here is on enhancing your ability to manage customer journeys across complex organizational structures and deliver timely, relevant experiences.

Export copies of sent emails for record keeping:

A simple but important feature, this will allow you to export copies of sent emails for your records and compliance purposes. Might not seem like a big deal, but when you have to prove you sent that message about price increases this is a life saver.

GA: October 2025

Automate journey creation with the Journey API

This public preview feature, announced as part of our developer story, has set a new pace for developers. With this feature, you can automate journey creation, editing, and management. You can now use the new API to connect to your custom apps. The capability enables you to programmatically create a journey based on a template or from scratch, edit journey properties, and manage journey status (publish, stop, etc). It also allows you to confidently deliver consistent customer experiences by integrating your journeys with your existing business applications, enabling you to orchestrate journeys based on triggers from external systems. The feature will be available to deploy from October, the date it will be launched, but the feature will go out in waves to different customers. But we should expect it to reach edge zones.

GA: Not set, but public preview from October 2025

Set message expiration to avoid irrelevant messages

Have you ever tried to send an SMS, email, push, and custom channel message with an offer that was only available for 24 hours? You no longer need to do custom workarounds with this feature for your messages that have an expiration date. It’s now possible to set an expiration date for time-sensitive offers directly on the message itself.

GA: May 2026

Turbocharge your pipeline

Maximize event ROI with paid registration and seamless payment integration

Take your event management to the next level with paid registration and integrated payments. You can now set a price for your events and let your attendees pay using their preferred method of payment with Stripe. We look forward to seeing what amazing events you will set up now that you have more financial freedom to do that with.

What is supported in the release:

• Set a price for your event registration using Stripe, supporting up to 135 currencies.
• Customize your registration forms to securely collect payment details.
• Enable your customers to choose from multiple payment options as part of a seamless checkout flow.
• Provide real-time validation and error handling during the payment process to prevent submission failures and customer frustration.
• Automatically issue attendee tickets upon successful payment, providing immediate confirmation and a professional experience.

GA: Not set yet, but public preview from October 2025

Set a max event capacity and manage registration periods

With the ability to set registration limits on your events, you are given more control over attendee signups and can customize the event experience according to plan.

• Set capacity and close dates for event registrations to match your planning timeline.
• Manage waitlists for popular events and automatically register waitlisted customers when a spot becomes available.
• When the registration period ends, the registration form is automatically disabled, so you don’t need to take any manual action.

GA: Not set yet, but public preview from October 2025

Host large-scale online events with Teams Town Hall

One of the standout features in this wave is the new integration with Microsoft Teams Town Hall, allowing you to seamlessly manage large-scale online events as a core part of your marketing campaigns, creating a more cohesive, data-driven approach to event marketing. This powerful integration reduces manual effort and tool-switching, aligning your events directly with your strategic customer journey goals. The capabilities of this integration are:

• Create and manage Teams Town Hall events for up to 10,000 attendees directly from Customer Insights – Journeys.
• Automate personalized invitations based on customer data and behavioral triggers within a journey.
• Track attendance and engagement metrics to segment your audience for targeted post-event follow-ups.
• Publish video-on-demand content after the event, extending its value and reach to those who couldn’t attend live, making it easy to request a demo or tailored follow-up from a salesperson.

GA: Not set yet, but public preview from October 2025

Simplify forms by filtering choices based on previous answers

To reduce form abandonment and improve data quality, this release introduces Dynamic Field Filtering. This feature makes your forms smarter and more intuitive by automatically filtering the options in one field based on what a user selects in another field. For example, after a user selects a country, the «City» dropdown will now only show cities from that specific country. This eliminates long, confusing lists and guides the user to the correct choice. The result is a much smoother and faster submission process for your customers, leading to fewer errors and higher quality data for your team.

GA: Not set yet, but public preview from October 2025