Adrian Sjøholt

The 2026 Release Wave 1 for Dynamics 365 Customer Insights – Journeys is officially here, and the theme from Microsfot is clear: The era of agentic marketing is upon us. This release empowers businesses to deliver personalized, end‑to‑end customer experiences that evolve and react to behavior in real-time. By leveraging Copilot and AI agents, marketing teams can now move beyond simple automation to true orchestrationand anticipating customer needs and activating connected interactions across marketing, sales, and service. In this post,…

Les mer Les mer

In previous posts, I’ve covered the basics of working with custom fields for events: After implementing the new out-of-the-box (OOTB) feature, I often hear this feedback: “We want an easy way to view specific custom fields, sort them as we like, and export fields like allergy information.” Unfortunately, OOTB features don’t cover this yet. So, let’s roll up our sleeves and build a solution using a custom table and Power Automate. The Challenge Event registration data is stored in Marketing…

Les mer Les mer

Dynamics 365 Release Wave 2 2025: What’s New in Customer Insights – Journeys The much-anticipated Dynamics 365 Release Wave 2 2025 is here, and with it comes a host of exciting new features and enhancements for Customer Insights – Journeys. This release is focused on empowering marketers to deliver personalized experiences, streamline campaign creation, and ultimately, drive better business outcomes. The key innovation areas in this release wave can be categorized into three main branches: Let’s dive into each of…

Les mer Les mer

A Long-Awaited Feature Has Been Released! I have created several post on how to create your own solutions for custom fields in real time marketing, but now Microsoft is finally giving us these features out of the box The only minor drawback is that these fields are still not available for event registration forms. But hopefully Microsoft will solve that for us shortly as well. Activate the feature and how to use it on forms To activate the feature, navigate…

Les mer Les mer

When sending out marketing content, you often want to combine one or more segments to create your full audience. Earlier this had to be done by creating a new segment for each combination of your segments. This resulted in more work, and a lot of segments that might was used one or a couple of times. Microsoft have now lauched new functionality in the journey creator in Customer Insigths – Journey where you can choose more than one to start…

Les mer Les mer