Combine Segments
When sending out marketing content, you often want to combine one or more segments to create your full audience.
Earlier this had to be done by creating a new segment for each combination of your segments. This resulted in more work, and a lot of segments that might was used one or a couple of times.
Microsoft have now lauched new functionality in the journey creator in Customer Insigths – Journey where you can choose more than one to start the journey

This reduce the amounts of segments needed a lot. having three segments as shown above would end up with 7 segments to have all possible combinations, and this is just with 3 different base segments.
- Segment A
- Segment B
- Segment C
- Segment A + Segment B
- Segment A + Segment C
- Segment B + Segment C
- Segment A + Segment B + Segment C
There are some limitations on these combinations
- You have to use a static segment og a repeating journey. The option «A one-time journey where newly added audience memeber can start any time» is currently not supported.

- Only works for real time segments
- Your segments must be of the same type, either contacts or leads, no mixing allowed.
- Maximum 25 segments