From Sentiment to Conformance: Why the Evaluation Agent is the Keystone
In the early days of CRM intelligence, we felt like pioneers because we could finally measure «the vibe.» We moved from simple call logging to sophisticated telemetry: sentiment analysis, NPS tracking, and Average Handling Time (AHT) and everything was meassured as KPIs. But there is a growing realization among contact center leaders: Sentiment is a signal, but Conformance is a strategy. Traditional CRM intelligence tends to stop at descriptive signals: This data is helpful, but it isn’t operationally decisive. Knowing…