Release wave 1 2025 – Customer Insights Journeys
Finally the release wave 1 2025 was released on 23th of January.
The three main branches of this release concerning Customer Insights – Journeys are as follows: Copilot and AI innovation, Moments that matter and Unify sales and marketing
The full release planner can be found here:
But I will try to sum these up with their features as best as possible here:
Where a general availability (GA) have been set, i also include these here
Copilot and AI innovation
AI have been and is an important investment area for Microsoft so it would be wierd if nothing concerning AI was in this release wave as well.
Create journeys by using Copilot to describe them
This feature have been in preview since May 2024 but are now set as GA in April 2025.
In this feature you can use natural language to create the journey, you get suggestions on how to get started and get a preview of the journey.

Moments that matter
This section is focused on deliverying improvement on how to reach the correct customer at the correct time.
Export your data to your own storage for custom reporting
This feature gives you the possibility to utilize your already existing data storage to reporting. Making it easier for those who already have a setup to start analysing data without having to implement Microsoft Fabric as well. GA of the feature: April 2025
Wait on segment membership to trigger next step in a journey
This feature gives a long waited functionality. Where you earlier had to use mulitple journeys and exit criterias to do advanced journeys you can now do this in one journey using the new wait condition.
This is done by the following steps:
- Choose a segment as the condition for an if/then branching step.
- Set the amount of time you want to wait for the customer to become a member of the segment before continuing.
- Choose which actions to take if the customer is or is not a member of the segment.

GA of the feature: April 2025
Respect quiet times, engage based on location and time zones
Updating of the already exisiting quiet times. Earlier you could se the days and time you wanted to compress sending marketing content. This have now been extended and you can now:
- Ensure adherence to various regulations by establishing quiet time rules for different regions or based on your business operation.
- Set the times, days, and dates when customers shouldn’t be contacted.
- Define the customer’s region and time zone.
- Customize quiet time settings for a particular journey. Upon activation of the journey, interactions are either initiated or queued in accordance with the preset rules and the identified customer’s time zone or location.
GA of the feature: April 2025
Pause and resume journeys to handle unplanned events
A long waited functionality! We can now finally pause an ongoing journey in case of unplanned or unforeseen events.
Instead of stopping a campaign and adjusting the audience to exclude previously reached customers, you can now pause and resume journeys, allowing you to manage unplanned situations easily and stress-free.
GA of the feature: April 2025
Allow individuals to reenter a one-time, dynamic segment journey
Marketers now have a new option when designing one-time journeys: a checkbox that allows audience members to go through the journey multiple times if they qualify for the lifecycle state more than once.
Previously, once an audience member completed a one-time journey, they were blocked from repeating it. However, marketers expressed the need for flexibility, wanting audience members to repeat a journey if they qualify for its dynamic segment again. This new feature ensures that whenever a customer meets the criteria for the dynamic segment, they can experience the journey again.
GA of the feature: April 2025
Unify sales and marketing
Maximize event capacity with waitlist registrations
Waitlist are now coming to real time journeys, a feature missed by many going from outbound to real-time.
This feature gives you the ability to
- Enable a waitlist for your event and sessions to maximize attendance.
- Easily review the list of waitlist registrations and build a waitlist segment for any further communication with interested attendees.
- Send the relevant event and waitlist registration communication effortlessly with out-of-the-box trigger-based journeys.
- Add an out-of-the-box cancellation button to your emails to let uninterested attendees release their spot to someone else.

GA of the feature: May 2025
Set up and execute pre- and post-event communications
Out of the box templates to follow up on event. A good feature to make it easier to start using events and quicker gain advantages.
Public preview: April 2025, no GA set.
Collect extra customer info without updating your data model
Custom field will be back in events! This was also a big pain point for many customers transition from outbound to real-time. This also solves the problem I have covered in my earlier post.
- Use custom fields to capture additional or temporary information like meal preference or an answer to a contest question.
- To use custom form fields, simply drag and drop them from the toolbox to the form canvas and edit the label and properties as you wish.
- The answer is stored only as part of the form submission, so you can access the value at any time without polluting your data.

GA of the feature: May 2025
Create event portals with event and registration details using Power Pages
Another big win for the old outbound event users, event portal is now back for real-time.
- Leverage an out-of-the-box Power Pages template for quick deployment.
- Use Power Pages Studio to further customize and style your portal.
- Create a list of upcoming events.
- Provide a detailed summary for each event, including session information, speakers, and a registration form.
- Publish the portal using Power Pages hosting capabilities.
GA of the feature: April 2025
Automate seamless handoffs between marketing and sales
No more customizations needed to create sales activities from journeys. We can with this feature create phone calls and tasks for the sales reps directly in the journey, a rather small change but a big win!
- Add sales activities such as phone calls or tasks, or create leads or opportunities in your journeys.
- Respond quickly to incoming leads by routing them directly to sales agents.
GA of the feature: April 2025
Create an event portal on your own website
The new event portal allows for the swift creation of a comprehensive hub where customers can access event details, session specifics, and speaker schedules, and conveniently register using the event registration form. The portal can be seamlessly integrated into your existing CMS using a Javascript code snippet or the new event API.
GA of the feature: April 2025