The Customer-First Imperative: Why CRM Implementation should come before ERP
In the landscape of enterprise digital transformation, leadership faces a critical sequencing decision: which foundational system to implement first? The choice between a Customer Relationship Management (CRM) platform, designed for front-office engagement, and an Enterprise Resource Planning (ERP) system, the backbone of back-office operations, is far more than a technical detail. It is a strategic decision that dictates the architecture, risk profile, and ultimate success of the entire transformation. While traditional wisdom often favored stabilizing internal operations first, the modern…