Custom Fields in Dynamics Customer Insights Journeys Real-time
A widely used feature in Dynamics Customer Insights Journeys (formerly known as Dynamics 365 Marketing) and event management is the use of custom fields. These fields are essential for gathering event-specific information that is not relevant at the contact level or should not be retained due to GDPR regulations. As of January 2025, this feature has not yet been integrated into real-time marketing. Many users are delaying their transition to real-time marketing due to this missing functionality. However, a workaround…